Sign up for Life and Change Someone Else's

 

This week, people around the world celebrated "Pay it Forward Day". Earlier this week we organized an event that celebrates the ultimate way of 'paying it forward'- becoming an organ donor through Sign Up For Life. This week also happens to be National Organ and Tissue Donor Awareness Week.

Remember that old blue card you used to sign along with your drivers license?... That's a way of the past! Now, Transplant Manitoba is encouraging you to sign up to become an organ donor online.

Nearly one hundred supporters (and CBC!) gathered at Fox and Fiddle to watch the launch of Transplant Manitoba's promotional video to encourage Manitobans to sign up for life! The evening was a great success and we all had a fantastic time mingling, enjoying wine and some amazing food.

Watch the video!
Shot + produced by Cruise Media Group

You've Done it Again, Dove

Remember Dove's Evolution of Beauty viral video? The time lapsed model that gets a makeover, photoshopped and slapped up on a billboard in a few minutes? Of course you do. The video was one of the first viral videos used by a brand to garner millions upon millions of views to not only relay a message, but touch people on an emotional level. The video really struck a chord.

Once again Dove has released another viral video touching on how we view ourselves. Worth a watch. Dove does it right, once again.

We're Hiring! Client Success Manager

Client Success Manager

    •    Are you passionate about engaging customers?
    •    Do you take great pride in delivering exceptional customer service?
    •    Are you highly creative, but also extremely hands-on?
    •    Do you have the ability to negotiate opposing forces of the client and internal team?
    •    Can you explain the difference between B2B and B2C?
    •    Are you looking for an opportunity to work with clients and help grow a start-up?

If so, then Cruise Media Group wants to hear from you!

Position Summary

Cruise Media Group is looking for a Account/Client Manager to join our growing team. As a leader of the Social Media Team, you will develop and maintain long-term, sustainable, and healthy client relationships while leading profitable client engagements. You will be responsible for balancing the often-conflicting demands/objectives of the client, the social media strategist, creative, and the company. You will be accountable for delivering high quality solutions, while meeting both client and team satisfaction targets.

Specifically, your role and responsibilities include, but are not limited to:

    Account Management
    •    Developing and maintaining long-term, sustainable, and positive client relationships while enforcing processes, providing quality assurance, and implementing best practices.
    •    Achieving positive reviews from clients based on overall quality of the relationship, communication and strategic thinking skills, and overall value provided to the client
    •    Proactively identifying new and unmet needs as well as new opportunities for ‘share of wallet’ client growth
    •    Manage account profitability at or above margin targets and conduct ongoing account planning to ensure that all opportunities and challenges on the accounts are understood, and that the account is being developed in a strategic and successful manner
    •    Manage key relationships with stakeholders at large organizations to win strategic projects for the company

    Team Leadership
    •    Be a continual source of inspiration and mentoring to the social media team
    •    Contribute to a positive, innovative, and collaborative work environment
    •    Create, share, and publish ‘though pieces’ on social media
    •    Create and publish best practices on using social media in innovative ways
    •    Develop Cruise Media Group’s intellectual property and process by contributing frameworks and tools

    Strategic Development
    •    Understanding the client’s core business strategy and uncovering new ways to deliver 
and support that strategy via  social media.
    •    Understanding the client’s products and/or services, unique value proposition, marketing objectives, 
target market, and competitors.
    •    Conceptualizing the client’s social media strategy and developing an online voice and presence that 
supports the client’s brand.

Required Skills and Experience

    •    University degree (Business and Marketing preferred)
    •    Strong understanding of and experience in the digital / social media landscape
    •    Minimum 5 years managing multiple client accounts
    •    Minimum 3 years managing multiple online social communities
    •    Strong experience leading digital/social media campaign work
    •    Experience in relationship management with close involvement in delivery of work
    •    Experience preparing proposals, responding to RFPs, and providing recommendations
    •    Experience with client-facing meetings

    •    Successfully managed a revenue target and revenue forecasts
    •    Actively cultivated your own network on at least one of the social media sites
    •    Experience working with social media management and posting tools
    •    Exceptional verbal and written communication skills
    •    Strong negotiation, interpersonal, and organizational skills
    •    Highly effective project management skills
    •    Strong attention to detail and ability to meet deadlines
    •    Ability to thrive in a fast-paced, work-intensive environment
    •    A proven history of managing complex engagements in a team environment
    •    Facilitation, team motivation, and team leadership skills
    •    Flexible schedule and able to work during off peak hours
    •    Able and flexible to travel within Canada

 Attributes

    •    Roll-up-your-sleeves entrepreneurial, start-up attitude
    •    Strong ability to adapt in a rapidly changing environment
    •    A self-starter with a strong sense of accountability and ownership
    •    Take responsibility for your actions and ownership over tasks and duties
    •    Able to work with little supervision while managing multiple priorities
    •    A great team player with a strong value system and unquestioned integrity
    •    Pays attention to detail and ensures quality is never compromised
    •    Continuously look for innovative solutions and approaches to propel the company
    •    Ability to react to challenges in a rational, strategic manner and take decisive action
    •    Can think strategically, conceptually, and analytically
    •    Energetic, self-motivated, and inspired by the end goal

Application Process

Send your cover letter (in the body of the email), your resume (as a PDF), and links to all your social media profiles to careers@cruisemediagroup.com

Trak Attack

Meet our intern, Mike Trakalo. Not only does Mike have a great moustache, he's a great intern too.

This isn’t the first time Cruise Media Group has seen Mike’s face around the office. Mike spent three weeks with us last December and has come back again to work with our team!

Mike has a degree in Rhetoric and Communications and is graduating from Red River College's Creative Communications (CreComm) program in the next few weeks. CreComm prepares students for careers in advertising, public relations, media production and journalism. Social media is also a large focus in the program, which makes Mike a perfect fit for us.

We're excited to have Mike- and his moustache- back with our team!

Vine: Sharing Life in Motion

Vine launched back in January and we kept a close eye on its success and progress, albeit a little hesitant to fully accept it. Many new social media applications or websites lack a particular and much needed stickability and we witnessed these not-quite-there innovations come and go, never reaching the level of success that Facebook or Twitter has accomplished.

Now that Vine is two months old, the potential and practical application of the app is unmistakable. Vine is everything an app should be: addictive, easy to use and entertaining. 

The Vine user can create short (6 second)  videos that loop repeatedly. Vine functions similarily to Twitter in that your videos appear in a news feed for followers to view. As Vine themselves put it, "Vine is the best way to see and share life in motion". 

As of March 29, Vine videos can now be shared or embedded anywhere online - including Facebook and Twitter. The update was essential for the app to receive widespread success, as videos can be posted online to view for those who do not have the app. Unique viewers dedicated to Vine are surfacing all over the web. You can view Vine by the map, by random or even by your favourite animal.

For personal use, Vine is a fun way to make up short skits, create stop motion videos or capture entertaining moments during your day. 

For companies, Vine is proving to be a valuable tool for marketing, promotions, branding and product showcasing. Clothing stores like Urban Outfitters and Asos are using the app to advertise clothing and featured products in a way that photos cannot. The potential of Vine was further showcased when The Wolverine director James Mangold posted a 6 second teaser on Vine for the upcoming movie trailer. With Vine, restaurants can capture the sizzle of their best dishes and car dealerships can show off the features of their vehicles. Vine's practical usage spans across a variety of sectors and industries. 

Are you ready to get started on Vine? Check out one of Cruise Media Group's Vine Videos - and don't forget to follow us!

Sources: Techcrunch, Fast Company

We're Hiring! Social Media Strategist Position

 Social Media Strategist

• Are you online more often than asleep?
• Do you use Facebook, Twitter, and LinkedIn all day?
• Are you passionate about increasing engagement and building a social community?
• Are you enthusiastic about connecting, empowering, and communication with others?
• Are you highly creative, but also extremely hands-on?
• Can you explain the difference between B2B and B2C?
• Do you take great pride in delivering exceptional customer service?
• Are you looking for an opportunity to work with clients, add value, and help grow a startup?

If so, then Cruise Media Group wants to hear from you!

Position Summary

Cruise Media Group is looking for a Social Media Strategist to join our growing team. As a core member of the Social Media Team, you will develop and execute social media marketing strategies for multiple clients. You will be responsible for creating, growing, and managing several online social communities through sound strategy and in-depth analysis. You will also be accountable for cultivating and maintaining client relationships through open communication and exceptional customer service.

Specifically, your role and responsibilities include, but are not limited to:

• Strategic Development
  • Understanding the client’s core business strategy and uncovering new ways to deliver and support that strategy via social media
  • Understanding the client’s products and/or services, unique value proposition, marketing objectives, target market, and competitors
  • Conceptualizing the client’s social media strategy and developing an online voice and presence that supports the client’s brand

• Strategic Implementation
  • Creating, growing, and managing the client’s social media presence through Facebook, Twitter, LinkedIn, and any other relevant social media networks/platforms
  • Creating and curating content that aligns with the client’s social media strategy and brand by writing posts, blogs, and articles for all applicable social media channels
  • Serving as the expert and person "in the know" on social media trends both locally and globally for all major and emerging platforms

• Account Management
  • Developing and maintaining long-term, sustainable, and positive client relationships while enforcing processes, providing quality assurance, and implementing best practices
  • Achieving positive reviews from clients based on overall quality of the relationship, communication and strategic thinking skills, and overall value provided to the client
  • Proactively identifying new and unmet needs as well as new opportunities for ‘share of wallet’ client growth

Required Skills and Experience

• Post-secondary degree or diploma in Communications / New Media / Digital
• Strong understanding of and experience in the digital / social media landscape
• Minimum 2 years managing multiple online social communities
• Actively cultivated your own network on at least one of the social media sites
• Experience working with social media management and posting tools
• Exception verbal and written communication skills
• Strong interpersonal and organizational skills
• Highly effective project management skills
• Strong attention to detail and ability to meet deadlines
• Ability to thrive in a fast-paced, work-intensive environment
• Flexible schedule and able to work during off peak hours
• Able and flexible to travel within Canada

Attributes

• Roll-up-your-sleeves entrepreneurial, startup attitude
• Strong ability to adapt in a rapidly changing environment
• A self-starter with a strong sense of accountability and ownership
• Take responsibility for your actions and ownership over tasks and duties
• Able to work with little supervision while managing multiple priorities
• A great team player with a strong value system and unquestioned integrity
• Pays attention to detail and ensures quality is never compromised
• Continuously look for innovative solutions and approaches to propel the company
• Ability to react to challenges in a rational, strategic manner and take decisive action
• Can think strategically, conceptually, and analytically
• Energetic, self-motivated, and inspired by the end goal

Application Process

Send your cover letter (in the body of the email), your resume (as a PDF), and links to all your social media profiles to careers@cruisemediagroup.com

Meet Monique!

If you Google me, you'll find my blog, which will link you to my Instagram, Twitter, Facebook, LinkedIn, Vimeo and YouTube channels. I've been a part of the social media revolution since 2004. My Myspace page was totally tricked out and when you loaded the page, The Tragically Hip's 'Springtime in Vienna' would start playing. Ever since those early days of social media, I've been taking part in the conversation, connecting and engaging with people from all over the world. You can imagine how excited I am to be Cruise Media Group's newest Social Media Strategist and Videographer!

You're Not Winning, Unless You're Pinning!

We live in a highly visual world. We like to look at eye catching, beautiful things. Whether it’s art, pages in a magazine, or photographs. It’s human nature for us to gravitate to something visually interesting. It doesn’t matter if we’re browsing online, or if we’re physically touching or viewing something, this rule applies. 

A study by ROI Research found that when users engage with their friends on social media sites, it’s the pictures that  catch their attention most. It also found that 44% of users are more likely to interact with brands and companies that post photos over any other form of media. 

Meet Breanne!

Meet our newest team member and Junior Social Media Strategist, Breanne.

With a degree in history and religion, I have a background unlike most people who work in the media industry. Working as a cook at the best fast food restaurant in Canada (the world?), A&W, and slicing Deli meat/making sandwiches for the residents of my small town made me appreciate the little things in life. For example, how amazing it is to work somewhere that doesn't require an immediate shower scrub down after a shift. I never did find a solid remedy to get rid of onion-hand-syndrome.

Most of my experience in social media and the web stems from my own personal fashion blog .When I started in 2009, I had no idea that my blog could offer me more opportunities than anything else had in my life up to that point. Six hundred posts later, it is safe to say that I am well versed in the realm of fashion blogging. Through university, I became accustomed to formal writing. While I still enjoy putting together an academic essay (really, I do enjoy it), the casual and personable writing that I utilize on my blog is much more useful and far-reaching. I am looking forward to growing and putting all my skills to good use with CruiseMedia Group.

The only other thing that needs to be known about me is that I am a true cat lover. Right now I only have one cat because I’m slightly allergic. Her name is Eevee, after the Pokémon. 

Cruise Media Group at Centrallia 2012

Cruise Media Group was honored be involved in Centrallia 2012 - an International business to business forum held in Winnipeg every two years.  Over 500 companies from 30 different countries were in attendance.  As a silver sponsor of the event we handled aspects of Centrallia Social Media leading up to the event and managed the huge Twitter feed board on site.  We made many great contacts and felt privileged to be part of such a successful event.

Our Awesome Social Media Cookies for Centrallia 2012

Here's what our staff had to say about their experience.

Say Cheese : Centrallia 2012 Photobooth

Check out these "Get in the Game" Cruise Media player cards we created at our photobooth from Centrallia 2012. See anyone you know?

 

Photo Gallery by QuickGallery.com

To download these photos please visit our Flickr stream here

The Power Of The Pin - For Business!

At first we at Cruise Media Group were hesitant "pinheads."  Understand that working in the business of Social Media means that we hear about "the next Facebook" every other week.  We usually wait a few weeks to see if things stick before we invest any of our time or resources into it (cough cough Google+)  After a few months Pinterest become un-ignorable.  Mashable and all the news outlets were blowing up about it, in addition to several of our clients became interested in exploring its use for their business. With 10.4 million users since inception, Pinterest became the fastest growing Social Media site in history.

Join Our Team! Web Designer/Developer

We want a web person that gets this excited!

Do you dream in HTML, write programs between commercials or knock out a website while brushing your teeth.  If so, then Cruise Media Group is looking for you!  We are a dynamic, growing company looking to add a part-time contract web developer/designer to our team.  Projects will include websites and programming.  Please email your resume and portfolio to jenna@cruisemediagroup.com 

Don't Fake It Till You Make It

In High School the most popular kids were considered to be the ones with the most friends.  The introvert dungeons and dragon lover didn't even stand a chance.  The digital revolution has presented a whole new popularity contest to be won, online.  Social Media networks like Facebook conveniently show exactly how many "friends" someone has,  or in a businesses case, "fans."  But don't worry just yet, similar to most things in life, you can "fake it till you make it."

"I want YOU, to follow ME"

Facebook has stated that it believes, "there are now more than 83 million illegitimate accounts on the social network." This encompasses duplicate, pet (yes, my cat has one), and fake accounts used for spamming etc. From the seedy depths of the Social Media underbelly has emerged a new type of company that offers users Facebook and Twitter  followers all for mere dollars per thousand.  Celebrities, businesses and public figures have been outed for using such services to gain insta-popularity.  Mitt Romney is one of the recently accused whose Twitter account suspiciously grew overnight.  Information arose that claimed 1 in 4 of every new Romney followers had never even sent a Tweet.

This brings us back to one of the most important lessons we preach to our clients.  It's not about how many people "like" you,  it's about how many people "care" about you.  What's the point of having hundreds or thousands of un-engaged followers?  It's better to have 100 followers that interact, like, and care about your business than 1,000 that don't.

For more reading material on either of these subjects check out these great articles:

- Facebook & Illegitimate Accounts - BBC News
- Buying Twitter Followers - Fast Company

Written by: Jenna, Marketing Manager

Video = #Winning

The Cruise Media Group team are big believers in video content.  Why read it when you can watch it?  Video is the most effective way to get your message across or tell your story through social networks.  We really liked this article published by Fast Company on "Why Short-Form Video Is The Future Of Marketing", written by Kerrin Sheldon, so we have shortened and posted for you.

"If you have used the Internet in the past three years, chances are you have watched an online video. Video is everywhere. Our friends post funny cat videos on our timeline. Our coworkers pass along inspirational messages about success. Our favorite brands showcase their products in inventive ways. Nearly every site you visit has a video displayed in some form. As a result, video has rocketed in viewership--and there's no sign of it slowing down.

Enter: Cheezy Stock Photo of Couple Watching Vids

Here are 5 reasons why online video will soon dominate your time spent on the web, and why if you're a marketer, you can use video to propel your business forward."

1. More and more users are consuming their video entertainment online 

Study after study after study shows that more people are using the internet to consume video. In April 2012, ComScore reported that the average viewer watched nearly 22 hours of video in a single month. Most likely, those 22 hours were broken into many short-form videos, each being watched for just a few minutes at a time. The market is moving more toward catering to the Facebook generation's attention span--quick videos that are aimed to inspire, provoke, or excite. Likewise, the viewing experience on tablets devices such as the iPad make short-form content even more enjoyable. Apps, especially in the travel realm, are using HD video to engage audiences. Desktop and laptop viewers and tablet audiences continue to consume more and more short-form video--and marketers are seeing a big opportunity arise.

2. Marketers are using video to engage social media audiences

If you truly want to measure a trend's staying power and rising popularity, there's one metric that almost never fails. Can you make money from it? If the answer is yes, and there is a lot of opportunity to do so, then you can bet that it will stick around for some time. With online video that is definitely the case. Brand marketers have found great ways to engage audiences and create brand loyalists through online video, especially through their Facebook brand pages

I predict the next 5-10 years will be huge for video marketing online. Brands are moving further away from direct advertising, whose metrics that are hard to calculate, and into original video content--content that is created not to sell but to engage. They tell a story and they create brand loyalty. The days of direct consumer advertising is dwindling, and the advent of marketing through storytelling has arrived. This will propel online video even more into the world of serious profits.

3. Barriers to entry are low

Be a storyteller! Like this guy

With the barriers to entry continually being broken down with advances in technology, filmmakers now have the ability to create content--all in beautiful HD--for a much lower price tag than ever before. DSLRs, with the Canon 5D, 7D, and 60D leading the charge, have evolved into amazing filmmaking machines. While shooting and editing a professional-grade video still takes a good amount of skill and experience, and perhaps this alone will help keep the market from being too saturated, it is now easier than ever to teach yourself to create the next viral hit.

With that being said, there are still a few more barriers to entry. To create truly high-quality content, you must be a storyteller. You must be able to pull together a large selection of shots and content and pare it down into a manageable short-form video that will engage an audience. 

4. Quality is expanding quickly

To expand on the previous point, the advent of high-quality equipment at a reasonable price means that more potential storytellers are getting their shot at creating videos. Before, the sheer price and other barriers to entry meant that there was a very small portion of the population who could even be in the field. Now, with it being much easier to afford to even make videos, there is more opportunity for younger talent to enter the market. 

Vimeo and Youtube are also amazing teaching grounds, with tons of professional how-to and DIY videos. Likewise, sites like No Film School are giving independent filmmakers access to some of the best tips and tricks on the web, making at-home learning easier than ever. 

5. There are plenty of avenues for dissemination

Everyone knows YouTube and it continues to dominate the market. But unless you're a professional musician or are looking to score the new huge viral video showcasing your friends firing off bottle rockets from a made-at-home cannon, there are plenty of other places to showcase your videos. As mentioned above, Vimeo is the finest collection of artistic videographers on the web. Without outwardly deleting poor-quality content, Vimeo's homepage and search results make it easy to find awesome content and avoid the endless amounts of useless crap that often plague the YouTube experience. Along the same lines, Pinterest's new video feature gives curators great opportunities to pin videos to their boards. Even more so than Facebook and Twitter, Pinterest has created a sharing experience so simple and effective, it makes the potential or virility even higher. 

Kerrin is the co-founder of the new travel documentary site Humanity.TV. He is a self-taught filmmaker and photographer with a passion for adventure. Follow him on Twitter and likeHumanity.TV on Facebook for inspiring travel videos and photos.

Posted by Jenna - Marketing Manager @ Cruise Media Group

A Picture Is Worth A Thousand Photo Sites

It's no surprise that photo's tend to the be the most shareable, likeable, engaging type of dynamic content. Whether you like your photo's vintage, tagged, or edited, there are tons of photo sharing sites to choose from.  Here is a run down of the biggest and best.

Flickr: Owned by Yahoo and claims to be, "the best online photo management and sharing application in the world."  Flickr offers mass organization and labelling tools as well as upgrade options that include endless storage space.  It has 80 million unique visitors and the site hosts 6 billion images.  You can edit your photos, create groups, comment, like and more within the Flickr photo community.

Instagram: is a photo sharing app recently acquired by Facebook.  The photo sharing program lets users take a photo, apply a digital filter to it and then share it on a variety of Social Media sites.  One billion photos have been taken with the app, and Instagram gains one new user every second.  The app uses Twitter type lingo and tools for search such as hashtags # and @ mentions.

Picasa:  Owned by Google and integrated with Google+.  Picasa is an image organizer and image viewer for organizing and editing digital photos, plus an integrated photo-sharing website.  Over 7 billion photos are currently shared on the site.

Pinterest: is a virtual pinboard that lets you organize and share beautiful things you find on the web.  Users can upload their own pictures or install the Pinterest tool bar to "pin" items from websites. The site has 10.4 million users and growing.  It's integration with other Social Media sites make it easy to share and connect with your friends.

Contact us if you'd like to start sharing your businesses photos, and let us know if there's any other photo sites that you like to use.

Written by: Jenna Boholij - Marketing Manager 

Hooked on the Book

I don’t want to freak anybody out, but it has come to my attention that there is a new epidemic sweeping our society. It affects everyone and has the potential to ruin lives. It distorts and distracts youth, encompasses and engulfs professionals, and conflicts and confuses the elderly. If not acknowledged and treated this addiction can grow to astronomical levels, making rehabilitation futile. 

A dude from Norway

I am of course talking about Facebook, and thanks to some science dudes in Norway we now have a way to identify this condition. If you think you may have a problem, ask yourself these questions and pray to the Internet it’s not to late.

Do you spend time thinking about Facebook when not near your computer or phone?

(Ex- thinking about witty status updates while having sex or playing sports.)

Are you constantly compelled to use Facebook more and more to ensure social media supremacy?

(Ex- posting multiple self shot cell phone pictures throughout the night to prove how many people you can annoy in real life as well as online.)

Do you use Facebook to forget about personal problems?

(Ex- someone hurt your feelings? You can afford to lose a friend, Facebook says I still have like 1,000.)

Are other people telling you to chill when it comes to your Facebook activity?

(Ex- Are you the first to like and comment on the most arbitrary updates, showing people you’re easily amused and therefore not that intelligent.) 

Maybe just one more self portrait...

Do you become restless when not using Facebook?

(Ex- unable to get through your own dinner without obsessing about what your ex- girlfriend’s best friend had for dinner.)

Has using Facebook had a negative impact on your job/school/life?

(Ex- if you’re reading this blog currently unemployed and not in school, you messed up and need to get your priorities straight or just adjust your privacy settings.)

So you be the judge, do you have a problem, or can you quit anytime? That being said, please continue to like us on Facebook, spend all of your valuable time soaking in all our valuable information, topical content and pictures of cute dogs in real world situations.

-Jeremy, Social Media Strategist

Likeability & Engagement

Money, Money, Money, Money, MONEY!

It’s a funny thing, concocting content for Social Media to achieve true engagement.  I notice on a daily basis, business and marketing types ripping the soul out of what Social Media can really be.

 Given the opportunity to create lasting and mutually beneficial relationships with your target public, why would anyone take archaic, ineffective marketing strategies and force them into other channels expecting different results? (insert definition of insanity here.) Answer: MONEY. It seems every conversation we have about Social Media turns to ROI within the first few minutes.

Need For Speed

Let's get going!

On Feb 1, Facebook filed a Registration Statement with the United Stated SEC, a necessary step leading up to their eventual IPO. This document included a letter from Mark Zuckerberg that outlined the five core values for how Facebook is run. In what he calls “The Hacker Way”, Mark explains how one of these values is speed. 

The “10 Things” that Google recognizes as their core principles also share an affinity for speed. Google’s philosophy, written in 1999, states that being fast is always better and works continuously to make their software faster. The more efficient their pages and platforms can be, the happier the user will be.

The Takeaway

There is a clear lesson to be learned by these two Internet giants. When it comes to business, speed is crucial. It’s better to boldly seize opportunities and then wait to perfect things. Release models and products as soon as possible and then make improvements through iterations. Betas are perfect for this. When Google releases a beta version of a new product, users understand that the software is 99% functional, but not polished. Feedback from users helps to catch bugs and requires far less resources that would traditionally go into testing.

Keeping It Real with Video Content

Real is Better

As with most things in life, real is better.  What most people don't realize is that this extends to video content as well.  Below are a few important tips to remember when producing video content for your business.  


1. Keep It Real:  People aren't stupid, (well, most aren't anyways), and they are going to recognize when video content is staged, fake or scripted.  Producing video content that is real, authentic and a genuine representation of your company and staff will appeal to people more than a staged and stiff corporate video. 


2. Quantity Over Quality:  While some videos can have a longer shelf life, most video content has a short expiration date and relevance.  Business videos aren't the latest blockbuster that are going to be watched repeatedly and gain cult followings.  To keep your audience captive you must consistently produce video content that explains your company and products/services in many different ways.  Production doesn't have to break the bank.  You don't need lighting, actors or a huge budget,  you can even use your smartphone.  


3. KISS (Keep it Simple & Short):  Yes, I know I've butchered this acronym but in video production apply the KISS rule.  Produce content that is easy to understand and fairly short (under 2 minutes is ideal).


4. Cost Effective:  Video can be one of the most cost effective ways to reach your audience. Video content can be used in presentations, websites, and Social Media sites.  A video works for you 24/7, telling your story in the places people will be looking for you.


Plug time.  If your company is interested in an Intro video, testimonial video,product/service video, vlog etc.  Contact Cruise Media Group today to get started.  Production starts at only $1,000.

Check out some of our work below