Need For Speed

Let's get going!

On Feb 1, Facebook filed a Registration Statement with the United Stated SEC, a necessary step leading up to their eventual IPO. This document included a letter from Mark Zuckerberg that outlined the five core values for how Facebook is run. In what he calls “The Hacker Way”, Mark explains how one of these values is speed. 

The “10 Things” that Google recognizes as their core principles also share an affinity for speed. Google’s philosophy, written in 1999, states that being fast is always better and works continuously to make their software faster. The more efficient their pages and platforms can be, the happier the user will be.

The Takeaway

There is a clear lesson to be learned by these two Internet giants. When it comes to business, speed is crucial. It’s better to boldly seize opportunities and then wait to perfect things. Release models and products as soon as possible and then make improvements through iterations. Betas are perfect for this. When Google releases a beta version of a new product, users understand that the software is 99% functional, but not polished. Feedback from users helps to catch bugs and requires far less resources that would traditionally go into testing.

Big Changes to Facebook Brand Pages

Three things in life are certain; death, taxes and Facebook changes.  Facebook will automatically convert all Facebook pages to the new Facebook Timeline design on March 30, 2012

We've summarized the major changes and how they will affect your company Facebook page.  

The Truth About Blogs

Not a Blog

What is a Blog?  I know it sounds like something you'd find stuck to your shoe,  but it actually refers to a type of online journal.  The word "Blog" originates from the word "Weblog" which are a type of website maintained by someone that produces regular entries of commentary, graphics, video etc.

There are millions of Bloggers around the world, writing about everything from music, food, first dates, and anything else you can imagine.  Many companies have started Blogging for their business.  Why would they do this you ask? Why do WE do this?

AIDA - Basic Principles of Selling

AIDA - Not AIDIA

AIDA.  You may or may not be familiar with this sales saavy acronym.  Not to be confused with "Aidia",  a lovely song by Canadian songbird Sarah Mclachlan.  If you've every been through sales training, or taken a Marketing class you may have heard of the AIDA model.  AIDA is an acronym, devised to outline the four stages of the sales process (defined by E.St. Elmo Lewis). There are many different variations/additions (pimped out) versions of the model, but we will discuss the original.  Keep these four simple things in mind when you're selling and you'll be a sales superstar in no time at all.