Facebook Means Business

You have a Facebook fan page for your business, it's new, fun, and at times, it's oh-so-overwhelming. Before every update you question yourself; "Am I using my Facebook fan page to its full potential?"

When using Facebook, a balance of engagement with your audience and brand awareness is key to success.  Whether you're a retailer, a hair salon, or an accountant, the practices are similar.Constantly asking your audience to 'share' your posts, 'like' your comments, or asking questions hoping for a comment  may be more harm than good. Instead, balance them out. Talk about your industry, provide education, and ask engaging questions to create a response. Make Social Media about your audience.  

Cruise Media Group at Centrallia 2012

Cruise Media Group was honored be involved in Centrallia 2012 - an International business to business forum held in Winnipeg every two years.  Over 500 companies from 30 different countries were in attendance.  As a silver sponsor of the event we handled aspects of Centrallia Social Media leading up to the event and managed the huge Twitter feed board on site.  We made many great contacts and felt privileged to be part of such a successful event.

Our Awesome Social Media Cookies for Centrallia 2012

Here's what our staff had to say about their experience.

The Power Of The Pin - For Business!

At first we at Cruise Media Group were hesitant "pinheads."  Understand that working in the business of Social Media means that we hear about "the next Facebook" every other week.  We usually wait a few weeks to see if things stick before we invest any of our time or resources into it (cough cough Google+)  After a few months Pinterest become un-ignorable.  Mashable and all the news outlets were blowing up about it, in addition to several of our clients became interested in exploring its use for their business. With 10.4 million users since inception, Pinterest became the fastest growing Social Media site in history.

The Truth About Blogs

Not a Blog

What is a Blog?  I know it sounds like something you'd find stuck to your shoe,  but it actually refers to a type of online journal.  The word "Blog" originates from the word "Weblog" which are a type of website maintained by someone that produces regular entries of commentary, graphics, video etc.

There are millions of Bloggers around the world, writing about everything from music, food, first dates, and anything else you can imagine.  Many companies have started Blogging for their business.  Why would they do this you ask? Why do WE do this?

AIDA - Basic Principles of Selling

AIDA - Not AIDIA

AIDA.  You may or may not be familiar with this sales saavy acronym.  Not to be confused with "Aidia",  a lovely song by Canadian songbird Sarah Mclachlan.  If you've every been through sales training, or taken a Marketing class you may have heard of the AIDA model.  AIDA is an acronym, devised to outline the four stages of the sales process (defined by E.St. Elmo Lewis). There are many different variations/additions (pimped out) versions of the model, but we will discuss the original.  Keep these four simple things in mind when you're selling and you'll be a sales superstar in no time at all.