Showing posts with label AIDA. Show all posts
Showing posts with label AIDA. Show all posts

Friday, 17 January 2014

Facebook: Now vs Then





TIMELINE
Let’s face it Facebook has come a very long way from when it first originated back in 2004. That year was the simplest time for this ever-popular and ever-growing social media platform. We now have a timeline for all of our past posts and the ability to customize our page to our taste. You now have the opportunity to tell your entire brand story by using the equivalent of “Life Events”, featured content and of course the well-received Cover Image.

NEWSFEED & ADS
Back in 2004 Facebook ads were non-existent where as now they are popping up left right and center. They may be annoying but it’s a great marketing tool to get your brand established, since Facebook has more than 1.5 billion users! The Newsfeed is also a lot more organized and you can interact more with what your friends are liking on other social media platforms. A big step for Facebook has been when they bought out Instagram in 2012 for $1billion! Instagram has made the movement towards mobile instead of web where content is just a fingertip away rather than a click.

USER CONTROL
The user is now in control, you can now chat with your friends, and group your conversations. Overall communication is a heck of lot easier and you can stay in touch with your loved ones much better. The only thing that is constant with Facebook is that it is ever evolving and changing. What are your thoughts on the recent changes of Facebook? What changes would like to see for 2014?



Monday, 23 January 2012

AIDA - Basic Principles of Selling

AIDA - Not AIDIA
AIDA.  You may or may not be familiar with this sales saavy acronym.  Not to be confused with "Aidia",  a lovely song by Canadian songbird Sarah Mclachlan.  If you've every been through sales training, or taken a Marketing class you may have heard of the AIDA model.  AIDA is an acronym, devised to outline the four stages of the sales process (defined by E.St. Elmo Lewis). There are many different variations/additions (pimped out) versions of the model, but we will discuss the original.  Keep these four simple things in mind when you're selling and you'll be a sales superstar in no time at all.