Facebook: Now vs Then

TIMELINE

Let’s face it Facebook has come a very long way from when it first originated back in 2004. That year was the simplest time for this ever-popular and ever-growing social media platform. We now have a timeline for all of our past posts and the ability to customize our page to our taste. You now have the opportunity to tell your entire brand story by using the equivalent of “Life Events”, featured content and of course the well-received Cover Image.

NEWSFEED & ADS

Back in 2004 Facebook ads were non-existent where as now they are popping up left right and center. They may be annoying but it’s a great marketing tool to get your brand established, since Facebook has more than 1.5 billion users! The Newsfeed is also a lot more organized and you can interact more with what your friends are liking on other social media platforms. A big step for Facebook has been when they bought out Instagram in 2012 for $1billion! Instagram has made the movement towards mobile instead of web where content is just a fingertip away rather than a click.

USER CONTROL

The user is now in control, you can now chat with your friends, and group your conversations. Overall communication is a heck of lot easier and you can stay in touch with your loved ones much better. The only thing that is constant with Facebook is that it is ever evolving and changing. What are your thoughts on the recent changes of Facebook? What changes would like to see for 2014?

We're Hiring! Client Success Manager

Client Success Manager

    •    Are you passionate about engaging customers?
    •    Do you take great pride in delivering exceptional customer service?
    •    Are you highly creative, but also extremely hands-on?
    •    Do you have the ability to negotiate opposing forces of the client and internal team?
    •    Can you explain the difference between B2B and B2C?
    •    Are you looking for an opportunity to work with clients and help grow a start-up?

If so, then Cruise Media Group wants to hear from you!

Position Summary

Cruise Media Group is looking for a Account/Client Manager to join our growing team. As a leader of the Social Media Team, you will develop and maintain long-term, sustainable, and healthy client relationships while leading profitable client engagements. You will be responsible for balancing the often-conflicting demands/objectives of the client, the social media strategist, creative, and the company. You will be accountable for delivering high quality solutions, while meeting both client and team satisfaction targets.

Specifically, your role and responsibilities include, but are not limited to:

    Account Management
    •    Developing and maintaining long-term, sustainable, and positive client relationships while enforcing processes, providing quality assurance, and implementing best practices.
    •    Achieving positive reviews from clients based on overall quality of the relationship, communication and strategic thinking skills, and overall value provided to the client
    •    Proactively identifying new and unmet needs as well as new opportunities for ‘share of wallet’ client growth
    •    Manage account profitability at or above margin targets and conduct ongoing account planning to ensure that all opportunities and challenges on the accounts are understood, and that the account is being developed in a strategic and successful manner
    •    Manage key relationships with stakeholders at large organizations to win strategic projects for the company

    Team Leadership
    •    Be a continual source of inspiration and mentoring to the social media team
    •    Contribute to a positive, innovative, and collaborative work environment
    •    Create, share, and publish ‘though pieces’ on social media
    •    Create and publish best practices on using social media in innovative ways
    •    Develop Cruise Media Group’s intellectual property and process by contributing frameworks and tools

    Strategic Development
    •    Understanding the client’s core business strategy and uncovering new ways to deliver 
and support that strategy via  social media.
    •    Understanding the client’s products and/or services, unique value proposition, marketing objectives, 
target market, and competitors.
    •    Conceptualizing the client’s social media strategy and developing an online voice and presence that 
supports the client’s brand.

Required Skills and Experience

    •    University degree (Business and Marketing preferred)
    •    Strong understanding of and experience in the digital / social media landscape
    •    Minimum 5 years managing multiple client accounts
    •    Minimum 3 years managing multiple online social communities
    •    Strong experience leading digital/social media campaign work
    •    Experience in relationship management with close involvement in delivery of work
    •    Experience preparing proposals, responding to RFPs, and providing recommendations
    •    Experience with client-facing meetings

    •    Successfully managed a revenue target and revenue forecasts
    •    Actively cultivated your own network on at least one of the social media sites
    •    Experience working with social media management and posting tools
    •    Exceptional verbal and written communication skills
    •    Strong negotiation, interpersonal, and organizational skills
    •    Highly effective project management skills
    •    Strong attention to detail and ability to meet deadlines
    •    Ability to thrive in a fast-paced, work-intensive environment
    •    A proven history of managing complex engagements in a team environment
    •    Facilitation, team motivation, and team leadership skills
    •    Flexible schedule and able to work during off peak hours
    •    Able and flexible to travel within Canada

 Attributes

    •    Roll-up-your-sleeves entrepreneurial, start-up attitude
    •    Strong ability to adapt in a rapidly changing environment
    •    A self-starter with a strong sense of accountability and ownership
    •    Take responsibility for your actions and ownership over tasks and duties
    •    Able to work with little supervision while managing multiple priorities
    •    A great team player with a strong value system and unquestioned integrity
    •    Pays attention to detail and ensures quality is never compromised
    •    Continuously look for innovative solutions and approaches to propel the company
    •    Ability to react to challenges in a rational, strategic manner and take decisive action
    •    Can think strategically, conceptually, and analytically
    •    Energetic, self-motivated, and inspired by the end goal

Application Process

Send your cover letter (in the body of the email), your resume (as a PDF), and links to all your social media profiles to careers@cruisemediagroup.com

Cruise Media Group is Looking For A New Team Member

Junior Social Media Strategist Position

Do you wish you could get paid to Facebook, Tweet and Blog all day?  You can!  Cruise Media Group is looking for a Junior Social Media Strategist to join our growing team in our Social Media | Web PR  division. 

The successful candidate will have exceptional written communication skills, be highly organized; detail oriented, and have a passion for Social Media.  Previous experience in sales or customer service an asset. Preference will be given to students from the Creative Communication program or education in in Media/PR.

The Junior Social Media Strategist will work with our team of strategists to focus on specific clients and be responsible for updating and managing their Social Media accounts as well as creating Social Media Marketing/Sales Strategies and developing client relationships.   They will also be responsible for completing required reports and communicating with the clients on a regular basis. 

Entry level position.

Note:  "Long Haired Freaky People - Need Not Apply*"

Please apply in writing to:

Jenna Boholij, Marketing Manager

jenna@cruisemediagroup.com  


*Above is in reference to a song, no offence intended for any long haired or freaky people..