Sign up for Life and Change Someone Else's

 

This week, people around the world celebrated "Pay it Forward Day". Earlier this week we organized an event that celebrates the ultimate way of 'paying it forward'- becoming an organ donor through Sign Up For Life. This week also happens to be National Organ and Tissue Donor Awareness Week.

Remember that old blue card you used to sign along with your drivers license?... That's a way of the past! Now, Transplant Manitoba is encouraging you to sign up to become an organ donor online.

Nearly one hundred supporters (and CBC!) gathered at Fox and Fiddle to watch the launch of Transplant Manitoba's promotional video to encourage Manitobans to sign up for life! The evening was a great success and we all had a fantastic time mingling, enjoying wine and some amazing food.

Watch the video!
Shot + produced by Cruise Media Group

You've Done it Again, Dove

Remember Dove's Evolution of Beauty viral video? The time lapsed model that gets a makeover, photoshopped and slapped up on a billboard in a few minutes? Of course you do. The video was one of the first viral videos used by a brand to garner millions upon millions of views to not only relay a message, but touch people on an emotional level. The video really struck a chord.

Once again Dove has released another viral video touching on how we view ourselves. Worth a watch. Dove does it right, once again.

We're Hiring! Client Success Manager

Client Success Manager

    •    Are you passionate about engaging customers?
    •    Do you take great pride in delivering exceptional customer service?
    •    Are you highly creative, but also extremely hands-on?
    •    Do you have the ability to negotiate opposing forces of the client and internal team?
    •    Can you explain the difference between B2B and B2C?
    •    Are you looking for an opportunity to work with clients and help grow a start-up?

If so, then Cruise Media Group wants to hear from you!

Position Summary

Cruise Media Group is looking for a Account/Client Manager to join our growing team. As a leader of the Social Media Team, you will develop and maintain long-term, sustainable, and healthy client relationships while leading profitable client engagements. You will be responsible for balancing the often-conflicting demands/objectives of the client, the social media strategist, creative, and the company. You will be accountable for delivering high quality solutions, while meeting both client and team satisfaction targets.

Specifically, your role and responsibilities include, but are not limited to:

    Account Management
    •    Developing and maintaining long-term, sustainable, and positive client relationships while enforcing processes, providing quality assurance, and implementing best practices.
    •    Achieving positive reviews from clients based on overall quality of the relationship, communication and strategic thinking skills, and overall value provided to the client
    •    Proactively identifying new and unmet needs as well as new opportunities for ‘share of wallet’ client growth
    •    Manage account profitability at or above margin targets and conduct ongoing account planning to ensure that all opportunities and challenges on the accounts are understood, and that the account is being developed in a strategic and successful manner
    •    Manage key relationships with stakeholders at large organizations to win strategic projects for the company

    Team Leadership
    •    Be a continual source of inspiration and mentoring to the social media team
    •    Contribute to a positive, innovative, and collaborative work environment
    •    Create, share, and publish ‘though pieces’ on social media
    •    Create and publish best practices on using social media in innovative ways
    •    Develop Cruise Media Group’s intellectual property and process by contributing frameworks and tools

    Strategic Development
    •    Understanding the client’s core business strategy and uncovering new ways to deliver 
and support that strategy via  social media.
    •    Understanding the client’s products and/or services, unique value proposition, marketing objectives, 
target market, and competitors.
    •    Conceptualizing the client’s social media strategy and developing an online voice and presence that 
supports the client’s brand.

Required Skills and Experience

    •    University degree (Business and Marketing preferred)
    •    Strong understanding of and experience in the digital / social media landscape
    •    Minimum 5 years managing multiple client accounts
    •    Minimum 3 years managing multiple online social communities
    •    Strong experience leading digital/social media campaign work
    •    Experience in relationship management with close involvement in delivery of work
    •    Experience preparing proposals, responding to RFPs, and providing recommendations
    •    Experience with client-facing meetings

    •    Successfully managed a revenue target and revenue forecasts
    •    Actively cultivated your own network on at least one of the social media sites
    •    Experience working with social media management and posting tools
    •    Exceptional verbal and written communication skills
    •    Strong negotiation, interpersonal, and organizational skills
    •    Highly effective project management skills
    •    Strong attention to detail and ability to meet deadlines
    •    Ability to thrive in a fast-paced, work-intensive environment
    •    A proven history of managing complex engagements in a team environment
    •    Facilitation, team motivation, and team leadership skills
    •    Flexible schedule and able to work during off peak hours
    •    Able and flexible to travel within Canada

 Attributes

    •    Roll-up-your-sleeves entrepreneurial, start-up attitude
    •    Strong ability to adapt in a rapidly changing environment
    •    A self-starter with a strong sense of accountability and ownership
    •    Take responsibility for your actions and ownership over tasks and duties
    •    Able to work with little supervision while managing multiple priorities
    •    A great team player with a strong value system and unquestioned integrity
    •    Pays attention to detail and ensures quality is never compromised
    •    Continuously look for innovative solutions and approaches to propel the company
    •    Ability to react to challenges in a rational, strategic manner and take decisive action
    •    Can think strategically, conceptually, and analytically
    •    Energetic, self-motivated, and inspired by the end goal

Application Process

Send your cover letter (in the body of the email), your resume (as a PDF), and links to all your social media profiles to careers@cruisemediagroup.com

Trak Attack

Meet our intern, Mike Trakalo. Not only does Mike have a great moustache, he's a great intern too.

This isn’t the first time Cruise Media Group has seen Mike’s face around the office. Mike spent three weeks with us last December and has come back again to work with our team!

Mike has a degree in Rhetoric and Communications and is graduating from Red River College's Creative Communications (CreComm) program in the next few weeks. CreComm prepares students for careers in advertising, public relations, media production and journalism. Social media is also a large focus in the program, which makes Mike a perfect fit for us.

We're excited to have Mike- and his moustache- back with our team!

We're Hiring! Social Media Strategist Position

 Social Media Strategist

• Are you online more often than asleep?
• Do you use Facebook, Twitter, and LinkedIn all day?
• Are you passionate about increasing engagement and building a social community?
• Are you enthusiastic about connecting, empowering, and communication with others?
• Are you highly creative, but also extremely hands-on?
• Can you explain the difference between B2B and B2C?
• Do you take great pride in delivering exceptional customer service?
• Are you looking for an opportunity to work with clients, add value, and help grow a startup?

If so, then Cruise Media Group wants to hear from you!

Position Summary

Cruise Media Group is looking for a Social Media Strategist to join our growing team. As a core member of the Social Media Team, you will develop and execute social media marketing strategies for multiple clients. You will be responsible for creating, growing, and managing several online social communities through sound strategy and in-depth analysis. You will also be accountable for cultivating and maintaining client relationships through open communication and exceptional customer service.

Specifically, your role and responsibilities include, but are not limited to:

• Strategic Development
  • Understanding the client’s core business strategy and uncovering new ways to deliver and support that strategy via social media
  • Understanding the client’s products and/or services, unique value proposition, marketing objectives, target market, and competitors
  • Conceptualizing the client’s social media strategy and developing an online voice and presence that supports the client’s brand

• Strategic Implementation
  • Creating, growing, and managing the client’s social media presence through Facebook, Twitter, LinkedIn, and any other relevant social media networks/platforms
  • Creating and curating content that aligns with the client’s social media strategy and brand by writing posts, blogs, and articles for all applicable social media channels
  • Serving as the expert and person "in the know" on social media trends both locally and globally for all major and emerging platforms

• Account Management
  • Developing and maintaining long-term, sustainable, and positive client relationships while enforcing processes, providing quality assurance, and implementing best practices
  • Achieving positive reviews from clients based on overall quality of the relationship, communication and strategic thinking skills, and overall value provided to the client
  • Proactively identifying new and unmet needs as well as new opportunities for ‘share of wallet’ client growth

Required Skills and Experience

• Post-secondary degree or diploma in Communications / New Media / Digital
• Strong understanding of and experience in the digital / social media landscape
• Minimum 2 years managing multiple online social communities
• Actively cultivated your own network on at least one of the social media sites
• Experience working with social media management and posting tools
• Exception verbal and written communication skills
• Strong interpersonal and organizational skills
• Highly effective project management skills
• Strong attention to detail and ability to meet deadlines
• Ability to thrive in a fast-paced, work-intensive environment
• Flexible schedule and able to work during off peak hours
• Able and flexible to travel within Canada

Attributes

• Roll-up-your-sleeves entrepreneurial, startup attitude
• Strong ability to adapt in a rapidly changing environment
• A self-starter with a strong sense of accountability and ownership
• Take responsibility for your actions and ownership over tasks and duties
• Able to work with little supervision while managing multiple priorities
• A great team player with a strong value system and unquestioned integrity
• Pays attention to detail and ensures quality is never compromised
• Continuously look for innovative solutions and approaches to propel the company
• Ability to react to challenges in a rational, strategic manner and take decisive action
• Can think strategically, conceptually, and analytically
• Energetic, self-motivated, and inspired by the end goal

Application Process

Send your cover letter (in the body of the email), your resume (as a PDF), and links to all your social media profiles to careers@cruisemediagroup.com

Meet Monique!

If you Google me, you'll find my blog, which will link you to my Instagram, Twitter, Facebook, LinkedIn, Vimeo and YouTube channels. I've been a part of the social media revolution since 2004. My Myspace page was totally tricked out and when you loaded the page, The Tragically Hip's 'Springtime in Vienna' would start playing. Ever since those early days of social media, I've been taking part in the conversation, connecting and engaging with people from all over the world. You can imagine how excited I am to be Cruise Media Group's newest Social Media Strategist and Videographer!

You're Not Winning, Unless You're Pinning!

We live in a highly visual world. We like to look at eye catching, beautiful things. Whether it’s art, pages in a magazine, or photographs. It’s human nature for us to gravitate to something visually interesting. It doesn’t matter if we’re browsing online, or if we’re physically touching or viewing something, this rule applies. 

A study by ROI Research found that when users engage with their friends on social media sites, it’s the pictures that  catch their attention most. It also found that 44% of users are more likely to interact with brands and companies that post photos over any other form of media. 

YouTube? Me Too!

How do I make fried rice? How do I tie a windsor knot?  How do I wrap a cat for Christmas?

These questions are just a mere dent in the pop can of life we face everyday. Human beings are wired with an inborn love of learning. We’re curious people by nature, but the fact of the matter is – we don’t know how to do a lot of things.

Before the Internet, many of us found ourselves pacing up and down the dingy isles of our school library searching for the coveted lettered encyclopaedia that would with any luck, hopefully have the answer we were looking for.

Say Cheese : Centrallia 2012 Photobooth

Check out these "Get in the Game" Cruise Media player cards we created at our photobooth from Centrallia 2012. See anyone you know?

 

Photo Gallery by QuickGallery.com

To download these photos please visit our Flickr stream here

Don't Fake It Till You Make It

In High School the most popular kids were considered to be the ones with the most friends.  The introvert dungeons and dragon lover didn't even stand a chance.  The digital revolution has presented a whole new popularity contest to be won, online.  Social Media networks like Facebook conveniently show exactly how many "friends" someone has,  or in a businesses case, "fans."  But don't worry just yet, similar to most things in life, you can "fake it till you make it."

"I want YOU, to follow ME"

Facebook has stated that it believes, "there are now more than 83 million illegitimate accounts on the social network." This encompasses duplicate, pet (yes, my cat has one), and fake accounts used for spamming etc. From the seedy depths of the Social Media underbelly has emerged a new type of company that offers users Facebook and Twitter  followers all for mere dollars per thousand.  Celebrities, businesses and public figures have been outed for using such services to gain insta-popularity.  Mitt Romney is one of the recently accused whose Twitter account suspiciously grew overnight.  Information arose that claimed 1 in 4 of every new Romney followers had never even sent a Tweet.

This brings us back to one of the most important lessons we preach to our clients.  It's not about how many people "like" you,  it's about how many people "care" about you.  What's the point of having hundreds or thousands of un-engaged followers?  It's better to have 100 followers that interact, like, and care about your business than 1,000 that don't.

For more reading material on either of these subjects check out these great articles:

- Facebook & Illegitimate Accounts - BBC News
- Buying Twitter Followers - Fast Company

Written by: Jenna, Marketing Manager

Enter Cruise Media Group

Cruise Media Group uses a variety of specialized media strategies to promote organizations to the people that matter most - their target audience.  Entrepreneur, Ryan Cruise, founded Cruise Media Group in 2006 and grew the company to the media superstar that we are today.  We specialize in two of the fastest growing and most targeted Media; Place Based Digital Out of Home Media and Social Media

We own and operate the Momentum Health Network (MHN), the largest Digital Health Network in Canada.  We currently reach 36 million viewers annually through our programming displayed throughout Doctor's offices, Clinics and Hospital waiting rooms.  MHN educates and informs viewers about topics that are related to Health/Wellness and local businesses/events in their area.

We use Social Media strategies to find our client's target public, facilitate interaction, make connections and grow their networks.  Your organizations is involved in Social Media whether you choose to participate or not, Cruise Media Group can help you to join the conversation.