Showing posts with label Dove new campaign. Show all posts
Showing posts with label Dove new campaign. Show all posts

Friday, 17 January 2014

Facebook: Now vs Then





TIMELINE
Let’s face it Facebook has come a very long way from when it first originated back in 2004. That year was the simplest time for this ever-popular and ever-growing social media platform. We now have a timeline for all of our past posts and the ability to customize our page to our taste. You now have the opportunity to tell your entire brand story by using the equivalent of “Life Events”, featured content and of course the well-received Cover Image.

NEWSFEED & ADS
Back in 2004 Facebook ads were non-existent where as now they are popping up left right and center. They may be annoying but it’s a great marketing tool to get your brand established, since Facebook has more than 1.5 billion users! The Newsfeed is also a lot more organized and you can interact more with what your friends are liking on other social media platforms. A big step for Facebook has been when they bought out Instagram in 2012 for $1billion! Instagram has made the movement towards mobile instead of web where content is just a fingertip away rather than a click.

USER CONTROL
The user is now in control, you can now chat with your friends, and group your conversations. Overall communication is a heck of lot easier and you can stay in touch with your loved ones much better. The only thing that is constant with Facebook is that it is ever evolving and changing. What are your thoughts on the recent changes of Facebook? What changes would like to see for 2014?



Tuesday, 16 April 2013

You've Done it Again, Dove



Remember Dove's Evolution of Beauty viral video? The time lapsed model that gets a makeover, photoshopped and slapped up on a billboard in a few minutes? Of course you do. The video was one of the first viral videos used by a brand to garner millions upon millions of views to not only relay a message, but touch people on an emotional level. The video really struck a chord.

Once again Dove has released another viral video touching on how we view ourselves. Worth a watch. Dove does it right, once again.