AIDA - Basic Principles of Selling

AIDA - Not AIDIA

AIDA.  You may or may not be familiar with this sales saavy acronym.  Not to be confused with "Aidia",  a lovely song by Canadian songbird Sarah Mclachlan.  If you've every been through sales training, or taken a Marketing class you may have heard of the AIDA model.  AIDA is an acronym, devised to outline the four stages of the sales process (defined by E.St. Elmo Lewis). There are many different variations/additions (pimped out) versions of the model, but we will discuss the original.  Keep these four simple things in mind when you're selling and you'll be a sales superstar in no time at all.  

Social Media & SEO Are BFF's

SEO + Social Media = True Love

It’s all about the signals we send.  At least, that’s what SEO (Search Engine Optimization) is all about.  Our search engines are evolving from money driven, single link searches, filled with spam and useless information.   “Sigh!” Finally, search engines like Google, Bing and Blekko are rethinking the algorithms they use to give us our search results.  Social Media is leading the way to easy and fast search results.  This month alone, “people share 30 billion pieces of content on Facebook and over 5 Billion tweets – about a quarter of which contain links to content”.  With so much information (or signals) flying about, it’s no wonder search engines are starting to incorporate Social Media. Every link that we post is a virtual vote for sites, leading them to climb the results of a search page!