You have a Facebook fan page for your business, it's new, fun, and at times, it's oh-so-overwhelming. Before every update you question yourself; "Am I using my Facebook fan page to its full potential?"
When using Facebook, a balance of engagement with your audience and
brand awareness is key to success. Whether you're a
retailer, a hair salon, or an accountant, the practices are similar.Constantly asking your audience to 'share' your posts, 'like'
your comments, or asking questions hoping for a comment may be more harm than good. Instead, balance them out. Talk about your
industry, provide education, and ask engaging questions to create a response. Make Social Media about your audience.
