You have a Facebook fan page for your business, it's new, fun, and at times, it's oh-so-overwhelming. Before every update you question yourself; "Am I using my Facebook fan page to its full potential?"
When using Facebook, a balance of engagement with your audience and
brand awareness is key to success. Whether you're a
retailer, a hair salon, or an accountant, the practices are similar.Constantly asking your audience to 'share' your posts, 'like'
your comments, or asking questions hoping for a comment may be more harm than good. Instead, balance them out. Talk about your
industry, provide education, and ask engaging questions to create a response. Make Social Media about your audience.
It's good practice to mention your followers in your
Facebook updates, but it has to be relevant. For
example, if you attend an event with a certain client, mention it on your
status update. Your page will reach larger audiences and your client will feel a sense of importance in your business.
Photos and videos are great types of dynamic content; however, keep your
videos short and your photos tasteful and relevant to your company. It's not
tactful to post a picture of you drinking at the bar with your friends
on a Saturday night. Keep your videos short and sweet and people will be more likely to take the time to watch them.
Visual appeal is key when it comes to your Facebook page, a beautiful cover photo and a relevant profile picture will encourage people to like
your page.
How often should you update your status with photos, videos, and
other tidbits?
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| Don't post wild party pics.. like this.. |
Use your best judgement in this case and base your posting frequency on your followings reaction . Don't overwhelm your
followers by posting too many things at once.Space your posts out and it will
allow your readers to easily click through, like, or share your content.
Facebook isn't meant to increase your company's sales
instantly, it's meant to create a positive image of your company's brand and
build relationships with your customers. Keep it positive and follow these simple steps and your fans will
truly be fans!
If you have other questions about how to use Facebook for business give us a call and Cruise Media Group can help!
Great post! What other companies forget to do with social media is building a relationship with their customers. Some just sell and post updates, forgetting to respond to the concern of the customer. Social media is an interactive site wherein we initiate and foster communication with other people. That way is already creating a positive image that will attract more customers. Social media makes it easier for a company to know what is their next business plan because they are hearing out the needs and wants of their customers through interaction. Social media is a wonderful tool. Let's maximize its benefits.
ReplyDeleteDarryl Tay