Need For Speed

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On Feb 1, Facebook filed a Registration Statement with the United Stated SEC, a necessary step leading up to their eventual IPO. This document included a letter from Mark Zuckerberg that outlined the five core values for how Facebook is run. In what he calls “The Hacker Way”, Mark explains how one of these values is speed. 

The “10 Things” that Google recognizes as their core principles also share an affinity for speed. Google’s philosophy, written in 1999, states that being fast is always better and works continuously to make their software faster. The more efficient their pages and platforms can be, the happier the user will be.

The Takeaway

There is a clear lesson to be learned by these two Internet giants. When it comes to business, speed is crucial. It’s better to boldly seize opportunities and then wait to perfect things. Release models and products as soon as possible and then make improvements through iterations. Betas are perfect for this. When Google releases a beta version of a new product, users understand that the software is 99% functional, but not polished. Feedback from users helps to catch bugs and requires far less resources that would traditionally go into testing.

From Mark Zuckerberg’s Letter – The HackerWay

#2 - Move Fast

Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they’re more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough.

From Google’s Company Philosophy - “10 Things”

#3 - Fast is better than slow.

Plant a tree right now

We know your time is valuable, so when you’re seeking an answer on the web you want it right away–and we aim to please. We may be the only people in the world who can say our goal is to have people leave our website as quickly as possible. By shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, we’ve broken our own speed records many times over, so that the average response time on a search result is a fraction of a second. We keep speed in mind with each new product we release, whether it’s a mobile application or Google Chrome, a browser designed to be fast enough for the modern web. And we continue to work on making it all go even faster.

Apply this notion of speed to your business and your social media strategy.

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The best time to plant a tree is 20 years ago; the next best time is right now.

We know businesses want to get into the game, but many have their reservations.

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By Jason Kressock - Regional Account Representative