So Long Rum Hut

It's been an icon for Blue Bomber football fans for over a decade, and tomorrow it's up for grabs outside the Bomber Store as part of a 6pm live auction.

Hanging out with Hustler
at the TSN1290 Radio studio

Last week, we teamed up with Miles Jones, PMA’s Regional Manager(MB/SK), and the Winnipeg Blue Bombers to create a promo video for tomorrow’s sale of the Appleton Rum Hut.

With many Bomber fans amongst our own staff including a “Section S” season ticket holder, this video served a therapeutic purpose for us as a method of saying goodbye to a beloved football meeting place, and in a bigger way, Canad Inns Stadium  itself.

We spent the better part of two days meeting with some familiar Winnipeg personalities to talk about their own Rum Hut memories including:

Hustler – Host of TSN1290 Radio’s Hustler & Lawless
Ron Cantiveros – Publisher of TheFilipino Journal
Chef Rob – Chef at the ModernTaco Company
Jim Toth – Host of the CJOBSports Show
Carter Chen – The Unofficial Mayor of The Rum Hut
Doug Brown – Former Winnipeg BlueBomber

The Rum Hut Auction Video

Many of our preconceived notions on Rum Hut lore were confirmed by the conversations we had with our local celebrities. It turns out it doesn’t go unnoticed by the players how Bomber fans are slow to get back to their seats in the 3^rd quarter because the Rum Hut area has turned into a half-time social. The 5,000 empty seats don’t mean people have left; they’re just huddled in the Northeast corner of the field enjoying refreshments and high-fiving friends.

The way the Rum Hut was able to evolve into a meeting place for friends, fans and newcomers alike is a testament to the spirit of Bomber fans and to the people of Manitoba. We are a social people who enjoy spending time with each other. Whether it's a Bomber game, Jets game, cultural event or community drive, we seize the opportunity to share a “CHEERS” with good people!

We thank the Bombers and PMA for the opportunity to get involved with their video and we look forward to new memories at a new stadium, hopefully with a new Rum Hut too!!!

Cruise Media Group with ex-Bomber Doug Brown

Jason Kressock

Social Media Strategist