Rules of Typography

Here are some simple tips to abide by when choosing your typography.

USE THE RULE OF THREE

The rule of design is the rule of three.When you start changing the fonts of your document be sure to apply no more than three type faces per design. Be sure to not mix too many type faces and styles as it ends up looking non-cohesive and rather messy.

DON'T MIX SIMILAR FONTS

Not only it is visually confusing for the reader, it also doesn't look as appealing as using different fonts that compliment each other instead. Design is about consistency and when dabbling in font it needs to be cohesive and have a flow.

CHOOSE AN APPROPRIATE FONT FOR YOUR AUDIENCE

When choosing your font for your document think about who your audience is. This is similar to your posts on Instagram.  If your target audience is for the younger generation in their early teens, posting about gardening might not be ideal or as appealing as posting about the most popular star at the moment. For example, Miley Cyrus.

USE EASY TO READ FONTS

Avoid fonts that are hard to read. As beautiful as they may look, they would best suit being used in a headline. You want to use an easy to read font so that your audience can read it with ease. The idea is to allow the words to just roll off the page and into their minds.

DONT PLACE FONT OVER A BUSY BACKGROUND

This is a given. You want the font to stand out, so by placing it on a busy background you are deterring the reader from being able to easily read it. Placing the font on a simpler background will make it more legible for your audience.

          Here is a fun FREE font site:

http://www.dafont.com

For more inspiration head over to our Pinterest:

http://www.pinterest.com/cruisemedia/typography/