Pinterest for your Business

Pinterest. It's much more than a website that makes users want to cook, clean, craft and shop. The idea is very simple: pin and share your interests on a virtual idea board. Using interesting photos, users can link a URL to the photo and direct users to your website. Pinterest has analytics, too- so you can track who is coming to your website via Pinterest.

Pinterest now has a 'how-to guide' for businesses. The company has recently been valuated at $2.5 billion dollars.

Here are 4 tips to get your ROI on your business' Pinterest page:

1. PIN, PIN, PIN
Build your Pinterest page. Create boards and pins that are optimized with keywords, phrases and links so you are easily found on user searches.

2. PIN MORE THAN YOUR BRAND
You want your Pinterest account to be more than just one big, fat advertisement- you want it to be a source of inspiration. Pinning your products is a no-brainer, but pinning interesting and resourceful images and articles brings diversity to your boards. People don't want to be marketed to. However, if you offer something useful, users will share and repin your ideas.

3. FOLLOW THE LEADER
You want to position yourself as a leader, so start by following the most successful Pinterest accounts in your sector.

4. SOCIAL CROSS PROMOTION
Make sure your Facebook, Twitter and LinkedIn networks know that you're on Pinterest. Pull from this network to grow your Pinterest following. And don't forget to incorporate a Pinterest icon on your website!